Head of Digital • Senior UX Engineer

Senior Web Engineer building memorable digital experiences through user-centric design.

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Projects Completed

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Years of Experience

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Industry Awards

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Certifications

Trusted by / worked with

NSC GlobalRSPAlternative AirlinesKIMS HospitalRicardoBritish Boarding Schools ConnectedDigital DoughnutMicroscootersCazenove LoydCentriCity BrokersBIZ KartsMeningitisGuide DogsINSOL InternationalSave the ChildrenKenneth Green AssociatesMole Valley Farmers

Professional Work

Projects

Some of my favourite client projects I’ve led or built hands-on.

RSP
RSP

Premium web experience for a market-leading specialist suction excavation brand.

Alternative Airlines
Alternative Airlines

High-performance booking platform for a global online travel agency.

KIMS Hospital
KIMS Hospital

Trusted digital platform for Kent’s largest private hospital.

Digital Doughnut
Digital Doughnut

Content-rich learning platform for global marketing leaders.

Advance Rubbish Clearance

Conversion-focused website for a fast-growing services business.

CentriCity Brokers

Premium digital presence for a specialist corporate insurance broker.

Made In Oldstead
Made In Oldstead

Luxury hospitality website with integrated e-commerce for a Michelin-starred brand.

BIZ Karts
BIZ Karts

Experience-led website for corporate karting and team events.

Personal Builds

Side Projects

Independent projects where I own the problem, solution, and execution.

The PR Challenge

Gamified fitness app designed to drive habit-building and PR tracking.

MyBalance
MyBalance

A personal finance app helping users understand and control their spending.

Nebula
Nebula

Custom WordPress block starter theme built to accelerate delivery and consistency.

MayhemBliz
MayhemBliz

Achievement-focused YouTube channel built around optimisation, mastery, and completion culture.

Ebay
Ebay

Ongoing experiment in pricing, demand, and behavioural marketing.

Creator • Partner • Dad

About me.

I’m Sean, a Senior Web Engineer and Head of Digital who cares deeply about building things that actually feel good to use.

Over the past 18+ years, I’ve worked across agencies, platforms, and products, from bespoke CMS builds and enterprise systems to modern React and WordPress ecosystems. But what’s always mattered most to me isn’t the tech itself, it’s the experience it creates for real people.

I’ve seen first-hand how often products fail not because of bad code, but because they forget the user. My approach sits at the intersection of engineering, UX, and product thinking: designing and building systems that are clear, performant, scalable, and genuinely enjoyable to interact with.

Outside of client work, I’m constantly building. I develop my own products, run creative side projects, make content, and experiment with ideas around performance, motivation, and self-improvement, not because I have to, but because I can’t not build.

I’m also a dad, a partner, and someone who’s deliberately chosen to build a more intentional relationship with work. That mindset shapes everything I do: I prioritise clarity, sustainability, autonomy, and meaningful outcomes over noise, ego, or busywork.

If you’re looking for someone who combines technical depth with design awareness, who thinks beyond tickets and features, and who genuinely cares about the impact of what they build, that’s where I do my best work.

Sean Palmer

Focus Areas

Expertise

2010 - PresentMotive Agency

Senior Web Developer · Motive Agency

Built and scaled the digital department while leading UX-led improvements across complex platforms, using data and experimentation to improve user journeys, mentoring developers, and shaping technical direction across high-impact projects.

2019 - 2010Motive Agency

Senior Front End Developer · Alternative Airlines

Led a major front-end overhaul of the platform, improving usability across key booking journeys, shipping UX-informed features, and mentoring the front-end team while contributing hands-on to delivery.

2015 - 2019Motive Agency

Web Developer · Major Digital

Delivered and led multiple client websites across B2B, education and healthcare, contributing to UX decisions, collaborating closely with designers, and shipping award-winning projects such as Digital Doughnut.

2013 - 2015Motive Agency

Front End Web Developer · Pull Digital

Worked on high-profile client projects including John Lewis and Gatineau, delivering accessible, responsive front-end builds while collaborating with designers and stakeholders to improve usability and experience quality.

2008 - 2012Motive Agency

Front End Web Developer · Infotex

Built and maintained websites and digital communications for a large client base (1,500+ organisations), gaining strong foundations in web delivery, QA, and client-facing collaboration.

Frontend & UX Engineering

  • • Modern frontend: HTML, CSS, Sass, Tailwind, BEM, JavaScript, React, Next.js
  • • Strong UX foundations: usability, accessibility, information architecture, user flows
  • • Experience-led optimisation: A/B testing, conversion thinking, behavioural analysis
  • • SEO-conscious development and performance-focused builds

Backend, CMS & Architecture

  • • PHP, SQL, Node.js fundamentals, custom APIs
  • • Deep experience with WordPress (ACF, Gutenberg, custom themes, performance)
  • • Enterprise CMS experience: Kentico Xperience, bespoke platforms
  • • Comfortable working with IIS, hosting environments, deployments, FTP workflows

Tooling & Infrastructure

  • • Build tooling: npm, Webpack, Gulp, modern build pipelines
  • • Version control & workflows: Git, GitHub, collaborative branching strategies
  • • Cloud & storage: AWS, S3, Firebase
  • • Databases & management: phpMyAdmin, structured data handling

Analytics & Optimisation

  • • GA4, Google Tag Manager, Google Search Console
  • • Behaviour tools: Hotjar, user recordings, heatmaps
  • • Structured data: Schema, Open Graph optimisation
  • • Data-led decision making for UX and performance improvements

Marketing & Automation

  • • Email platforms: Mailchimp, Campaign Monitor, Dotdigital, HubSpot, Pure360
  • • CRM and automation workflows supporting lead nurturing and engagement

Delivery, Leadership & Collaboration

  • • Project tools: Jira, Monday, Trello, Zendesk, Synergist
  • • Experience leading developers and collaborating with designers
  • • Resource planning, estimation, delivery ownership
  • • Comfortable in client-facing roles, translating technical into human language

Reviews

Trusted by teams

Feedback from directors, founders, and clients.

“Sean is a very knowledgeable and experienced front-end developer and will be a huge asset to any tech company that employs him. Sean is also a good team leader and ran the Alternative Airlines' front-end team very successfully.
Sam Argyle
Sam ArgyleManaging Director, Alternative Airlines
“Sean brought a wealth of knowledge that allowed us to expand the scope of our projects that we would have been unable to do otherwise.”
Davs Howard
Davs HowardHead of Digital, Major Digital
“Sean is a very talented, calm and measured web developer and a valuable addition to any team. He has a keen design eye too, which, when coupled with his technical empathy, makes him very appreciated by our clients.”
Martyn McDermott
Martyn McDermottCo-founder & Director, Major Digital
“Since launching the new site, we’ve seen a clear increase in enquiries and sales. Sean didn’t just build us a website, he took the time to understand our business and made decisions that actually supported our growth.”
Luke Stone
Luke StoneDirector, Dental Engineers
“Sean completely understood the brief and brought it to life better than I’d imagined. The quality of work was excellent and the process felt easy and collaborative throughout. I feel confident trusting his advice, which I really value.”
Becky Morris
Becky MorrisFounder, CentriCity Brokers

If you care about building thoughtful digital experiences too, I’d love to hear from you.

© 2026 Sean Palmer. All Rights Reserved.

Building thoughtful digital experiences.