
Head of Digital • Senior UX Engineer
Senior Web Engineer building memorable digital experiences through user-centric design.
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Trusted by / worked with


Professional Work
Projects
Some of my favourite client projects I’ve led or built hands-on.


High-performance booking platform for a global online travel agency.

Trusted digital platform for Kent’s largest private hospital.

Content-rich learning platform for global marketing leaders.
Conversion-focused website for a fast-growing services business.
Premium digital presence for a specialist corporate insurance broker.

Luxury hospitality website with integrated e-commerce for a Michelin-starred brand.

Experience-led website for corporate karting and team events.
Personal Builds
Side Projects
Independent projects where I own the problem, solution, and execution.
Gamified fitness app designed to drive habit-building and PR tracking.

A personal finance app helping users understand and control their spending.

Custom WordPress block starter theme built to accelerate delivery and consistency.

Achievement-focused YouTube channel built around optimisation, mastery, and completion culture.

Ongoing experiment in pricing, demand, and behavioural marketing.
Creator • Partner • Dad
About me.
I’m Sean, a Senior Web Engineer and Head of Digital who cares deeply about building things that actually feel good to use.
Over the past 18+ years, I’ve worked across agencies, platforms, and products, from bespoke CMS builds and enterprise systems to modern React and WordPress ecosystems. But what’s always mattered most to me isn’t the tech itself, it’s the experience it creates for real people.
I’ve seen first-hand how often products fail not because of bad code, but because they forget the user. My approach sits at the intersection of engineering, UX, and product thinking: designing and building systems that are clear, performant, scalable, and genuinely enjoyable to interact with.
Outside of client work, I’m constantly building. I develop my own products, run creative side projects, make content, and experiment with ideas around performance, motivation, and self-improvement, not because I have to, but because I can’t not build.
I’m also a dad, a partner, and someone who’s deliberately chosen to build a more intentional relationship with work. That mindset shapes everything I do: I prioritise clarity, sustainability, autonomy, and meaningful outcomes over noise, ego, or busywork.
If you’re looking for someone who combines technical depth with design awareness, who thinks beyond tickets and features, and who genuinely cares about the impact of what they build, that’s where I do my best work.

Focus Areas
Expertise
Senior Web Developer · Motive Agency
Built and scaled the digital department while leading UX-led improvements across complex platforms, using data and experimentation to improve user journeys, mentoring developers, and shaping technical direction across high-impact projects.
Senior Front End Developer · Alternative Airlines
Led a major front-end overhaul of the platform, improving usability across key booking journeys, shipping UX-informed features, and mentoring the front-end team while contributing hands-on to delivery.
Web Developer · Major Digital
Delivered and led multiple client websites across B2B, education and healthcare, contributing to UX decisions, collaborating closely with designers, and shipping award-winning projects such as Digital Doughnut.
Front End Web Developer · Pull Digital
Worked on high-profile client projects including John Lewis and Gatineau, delivering accessible, responsive front-end builds while collaborating with designers and stakeholders to improve usability and experience quality.
Front End Web Developer · Infotex
Built and maintained websites and digital communications for a large client base (1,500+ organisations), gaining strong foundations in web delivery, QA, and client-facing collaboration.
Frontend & UX Engineering
- • Modern frontend: HTML, CSS, Sass, Tailwind, BEM, JavaScript, React, Next.js
- • Strong UX foundations: usability, accessibility, information architecture, user flows
- • Experience-led optimisation: A/B testing, conversion thinking, behavioural analysis
- • SEO-conscious development and performance-focused builds
Backend, CMS & Architecture
- • PHP, SQL, Node.js fundamentals, custom APIs
- • Deep experience with WordPress (ACF, Gutenberg, custom themes, performance)
- • Enterprise CMS experience: Kentico Xperience, bespoke platforms
- • Comfortable working with IIS, hosting environments, deployments, FTP workflows
Tooling & Infrastructure
- • Build tooling: npm, Webpack, Gulp, modern build pipelines
- • Version control & workflows: Git, GitHub, collaborative branching strategies
- • Cloud & storage: AWS, S3, Firebase
- • Databases & management: phpMyAdmin, structured data handling
Analytics & Optimisation
- • GA4, Google Tag Manager, Google Search Console
- • Behaviour tools: Hotjar, user recordings, heatmaps
- • Structured data: Schema, Open Graph optimisation
- • Data-led decision making for UX and performance improvements
Marketing & Automation
- • Email platforms: Mailchimp, Campaign Monitor, Dotdigital, HubSpot, Pure360
- • CRM and automation workflows supporting lead nurturing and engagement
Delivery, Leadership & Collaboration
- • Project tools: Jira, Monday, Trello, Zendesk, Synergist
- • Experience leading developers and collaborating with designers
- • Resource planning, estimation, delivery ownership
- • Comfortable in client-facing roles, translating technical into human language
Reviews
Trusted by teams
Feedback from directors, founders, and clients.
If you care about building thoughtful digital experiences too, I’d love to hear from you.
© 2026 Sean Palmer. All Rights Reserved.
Building thoughtful digital experiences.




